عنوان مقاله [English]
نویسنده [English]چکیده [English]
The present paper was the result of a set of studies aiming at recognizing the problems and difficulties of Tourism industry in Iran. In this research, sampling was done in cross-sectional method from tourist hotels in Isfahan, i.e. 200 tourists from eight nationalities and 50 experts from Tourism industry were examined. In the theoretical framework of the research some theories such as the theory of exchange and the theory of sustainable tourism development were also considered. This research tried to answer the following questions: what are the effective factors in attraction and repulsion of Iran’s Tourism industry? How satisfied are the foreign tourists traveling to Iran (Isfahan)? And what factors are involved in this satisfaction? Data analysis indicated that the following factors would affect the tourists' satisfaction and the boom in Iran’s tourism industry: Improving tourist welfare facilities, providing more period of stay, establishing security, having more publicity campaign, decreasing religious restrictions, planning private investment in tourism industry, developing stable transportation, lifting commercial limitation, upgrading educational quality in tourist areas, expanding Iran’s cultural relations with other countries, etc.